"In an effort to step up its branding efforts, Diamond Built Homes LLC, in central Oregon, with the help of Ad-Web Commutations, has created what is believed to be the first talking billboard in the state."
"Consider it the latest wave in billboard advertising. As commuter traffic increasingly grinds to a halt, the $2 billion-plus billboard industry naturally looks to position itself as the advertising medium that all eyes are upon."
"So you're a third-party congressional candidate battling a popular incumbent and anxious to grab the attention of Los Angeles voters.What better place to hit the citizens of this commuter town than in their cars?"
"In the seemingly never-ending search for ways to expose recording artists directly to consumers, Atlantic Records has formed Low Power Radio Ventures, an ancillary promotion department that will use low power radio broadcasts to promote its acts and generate advertising revenues."
"So what is the more effective way to sell a Cadillac, putting advertisements on the radio or plastering them on a billboard? A new campaign by Caddy confounds that question by combining radio and billboard advertising into a single medium. The automaker has erected billboards in 14 U.S.cities including Houston that transmit a radio signal to cars passing by."
RADIO STATIONS SHOW HOW LOW THEY'LL GO TO WIN AND AUDIENCE!
"Atlantic Records uses a billboard to draw attention to its low-power radio station, hoping to attract commuters in their cars. It’s a radio station with only one-tenth of a watt, with a limited broadcast radius of a half mile. Yet it may be the hottest new ad vehicle."