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BILLBOARD DOES THE TALKING!
"In an effort
to step up its branding efforts, Diamond Built Homes LLC, in
central Oregon, with the
help of Ad-Web Commutations, has created what is believed to
be the first talking billboard in the state."
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ADVERTISERS TAILGATE THE ROAD WARRIOR!
"Wireless technology
and Radio billboards help direct response marketer connect
with folks behind the wheel."
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HEY,IS THAT BILLBOARD TALKING TO YOU?
"Consider it the latest wave in billboard advertising. As commuter traffic increasingly grinds to a halt, the
$2 billion-plus billboard industry naturally looks to position itself as the advertising medium that all eyes are upon."
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BEST
BILLBOARD OF THE YEAR!
"At a time in which “new media” has
garnered much of the attention in the
advertising world, the oldest medium
has nevertheless, been making news of late."
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BILLBOARD
WILL TOUT CANDIDATE BY RADIO WAVES!
"So you're a third-party congressional candidate battling
a popular incumbent and anxious to grab the
attention of Los Angeles voters.What better place
to hit the citizens of this commuter town than in their cars?"
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VENTURES IN RECORD
PROMOS!
ATLANTIC FORMS LOW POWER RADIO TO PUSH PRODUCT
"In the seemingly never-ending search for ways to expose recording
artists directly to consumers,
Atlantic Records has formed Low
Power Radio Ventures, an ancillary promotion department that
will use low power radio broadcasts to promote its acts and generate
advertising revenues."
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A A
TRUELY SENDING
A MESSAGE!
"So what is the more effective way to sell a Cadillac, putting
advertisements on the radio or plastering them on a billboard?
A new campaign by Caddy confounds that question by combining radio
and billboard advertising into a single medium.
The automaker has
erected billboards in 14 U.S.cities including Houston that
transmit a radio signal to cars passing by."
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BILLBOARDS YOU CAN
HEAR AS WELL AS SEE
FIND INCREASINGLY POPULAR NICHE!
"All over Los Angeles, radio signals emanating from billboards
are secretly programming the minds of local drivers."
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RADIO STATIONS SHOW HOW LOW THEY'LL GO TO WIN AND AUDIENCE!
"Atlantic Records uses a billboard to draw attention to its low-power
radio station, hoping to attract commuters
in their cars. It’s a radio station with only one-tenth
of a watt, with a limited broadcast radius of a half mile.
Yet
it may be the
hottest new ad vehicle."
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